hello!
My name is Azza (ah-zah), a user researcher and designer with a versatile skillset based in Toronto, Canada. My design practice is grounded in a deep interest for creating intuitive, sustainable, and thoughtful human-centred experiences.
My experiences in healthcare and human experiences grounds my ability to emphasize and connect with our community. There are desires, needs, and barriers when it comes to human services — I’ve seen it first hand. The way I see it, the world is an incomplete puzzle that I hope to find the missing pieces for. Fortunately now, as a user designer, I can help problem solve and illuminate the experiences of our community users across countless fields.
In my work I strive to expand and refine my knowledge, skills and processes to meet evolving challenges and opportunities. I am motivated by working in collaborative, dynamic, and forward-thinking teams that prioritize ethics, inclusivity, and supportive environments.
Hobbies and interests: travelling and exploring the world's cultures and history, manic reading (current fixation is on fantasy), digital scrapbooking and photography, exploring fashion, playing and listening to music, binging reality TV (aka love island), and cuddling cute animals.
Education
Master of Information (MI) — User Experience Design
University of Toronto
2022-2024
Bachelor of Health Science (BHSc) — Honours Specialization
Western University
2018-2022
Skills
Hard skills:
User experience (UX) research
User interface (UI) design
Service design
Product design
Research:
UR planning and administration
Interview facilitation
Focus groups
Usability testing
Qualitative research
Mixed methods
Ethnography
Diary studies
Data collection and analysis
Thematic analysis/Affinity diagrams
Card sorting
Tree testing
Journey mapping
Personas
Soft Skills:
Leadership
Communication
Adaptability
Team player
Detail-orientation
Time management
Political acuity
Tools
Figma
Miro
Adobe Creative Suite
Optimal Workshop
Dovetail
UserTesting
Trello
Alchemer
Notion
Procreate
Google Suite
Microsoft 365
Experience
Senior User Experience (UX) Specialist
Cabinet Office (Ontario.ca) — Government of Ontario
Toronto, Canada
October 2024 - current
Junior User Experience (UX) Specialist
Treasury Board Secretariat — Government of Ontario
Toronto, Canada
May 2024 - October 2024
Research Assistant
Women's College Hospital (Virtual Innovations For Health System Solutions)
Toronto, Canada
May 2022- August 2024
Experience Designer (Co-op)
Ontario Digital Service — Government of Ontario
Toronto, Canada
September 2023- May 2024
Research Assistant — Black Student Experience Project
University of Toronto
Toronto, Canada
September 2022 - December 2023
Volunteer and Community Involvement
"Encoded Quilts: Weaving Future Directions" workshop
Black Digital Humanities Symposium
Jackson State University; University of Toronto
April 2024
Ontario Digital Service Co-op Panelist
Wilfrid Laurier University; University of Toronto
Brantford, Canada; Toronto, Canada
October 2024
Publications
Remote Patient Monitoring: Evaluation Final Report
Centre for Digital Health Evaluation, Women's College Hospital Institute for Health Systems Solutions and Virtual Care
2023
Speaking Involvements
Black Women's Health Summit Panelist — Emily Stowe Scholars Program
Women's College Hospital
Toronto, Canada
2022
